



On August 31, 2009, the RMI Center for Wine Economics hosted a seminar presentation by Professor Jill McCluskeyof Washington State University. McCluskey presented a paper on “The Economics of Nested Names: Name Specificity, Reputations, and Price Premia.” The paper is an econometric study of the determination of price premia associated with reputation for experience goods such as wine. The empirical application is the California wine industry. The seminar presentation was followed by a reception at the RMI.
Competitive Forces Affecting the Wine and Winegrape Industries
An International Conference on World Wine Markets
August 8-10, 2007
University of California, Davis
Conference Presentations